For an organization, a professional writer can seem like an extravagance, particularly when you already know what you want to say. Perhaps you already have competent, articulate staff who know your products inside and out, or your technical team have already put together the basics for your user guides or customer service manual. Maybe you're even a bit of a wordsmith yourself. That's great! Those strengths will help make your partnership with a content professional even stronger.
Along with word choice, style and grammar, one of the most important assets a professional writer brings to your organization is objectivity. Being outside the organization gives me a fresh perspective on your most important messages-a perspective likely to be shared by your target audience.
To harness a writer's objectivity AND creativity, sketch out your goals for the piece (it helps to understand how those goals fit within the organization's mission), and then make notes of the existing information that seems most relevant. A good writer can help you sift through your material, trim the excess, sharpen the key points, and polish the text until it shines.